Are you excited about the arrival of iPhone 8 later this year? Sorry to break it to you, but Apple may have had a change of hearts as new rumours suggest that the world may never see the iPhone 8!
Ever since Apple released its iPhone 7 in September 2016, rumours on the company’s next device have been flooding the web like a big tidal wave. Until recently most sources referred to the new-gen iPhone as ‘iPhone 8.’ However, recent reports claim that Apple has its mind set on a different name – iPhone X.
New Name, New Decade
If that is true, one could not help but wonder what has inspired Apple to suddenly rename its trademark handset. The explanation is really simple – 2017 marks the tenth anniversary since the U.S. tech giant released its first ever iPhone (yes, you are that old!). The company introduced the first generation of its now iconic device back in 2007 and ever since then, it has enjoyed strong market performance and impressive sales. In fact, earlier this year, Apple announced that the iPhone sales during the first quarter of the fiscal year have reached an all-time record. That is quite impressive given that the iPhone brand has been around for nearly a full decade.
With the bar set so high, expectations for the anniversary edition iPhone are certainly greater than ever before. So, Apple will hardly rely solely on a name change to preserve its position on the market. By changing the handset’s name from iPhone 8 to iPhone X, the company may attempt to get a physiological advantage over its competition.
Apple vs Samsung: A Game of Thrones
Yes, the symbolism behind the ‘X’ in iPhone X is quite cute and touching, but did you really think that Apple will rename its best-selling product just for the fun of it? No, there is a specific reason behind this move – namely, to give the iPhone a psychological upper hand over Samsung’s Galaxy S and Note handset lines.
Even though the South Korean company released its first flagship smartphone back in 2010 when the world welcomed the fourth generation of iPhone, the Asian tech giant had since caught up in the name game. In 2016, Apple launched its iPhone 7 after Samsung had already showed off its Galaxy S7 and Galaxy Note 7. Although the latter enjoyed an explosive success (pun intended), Samsung eventually had to recall and discontinue the device due to major battery faults.
Despite that failure, Apple is not prepared to sign off its biggest rival yet who is expected to come back from the ashes this year with its Galaxy S8 – a device that will have an OLED display and a nearly non-existent bezel. Meanwhile, rumours that iPhone X will also come with an OLED screen instead of Apple’s long-time favourite LCD display are on the rise. What is more, Apple is said to take things up a notch by adding an edge-to-edge OLED display to its upcoming flagship handset. A strange coincidence or not – you be the judge.